Programmatic Advertising & PPC Statistics in Tunisia (2026)

In 2026, Tunisia's digital advertising market continues to grow, with total spend reaching approximately 120 million USD. Programmatic advertising makes up a significant portion, driven by increased adoption of automated ad buying. PPC remains a dominant strategy, accounting for nearly half of digital ad budgets, reflecting advertisers' focus on targeted, measurable campaigns. The rise in active PPC campaigns indicates a more competitive and mature digital marketing environment across sectors.

The average cost per click has remained relatively low at around $0.45, making PPC accessible for diverse businesses. As digital maturity increases, more brands are leveraging programmatic channels for better ROI and audience targeting. The growth in both programmatic and PPC advertising underscores Tunisia's expanding digital economy, with businesses aiming to maximize reach and efficiency in a rapidly evolving landscape.