78%
Mobile Traffic Share
Percentage of web traffic generated via mobile devices in Tunisia
68%
Smartphone Penetration Rate
Percentage of the Tunisian population owning a smartphone
$120 million
Digital Advertising Spend (USD)
Annual digital marketing expenditure in Tunisia
12 GB
Average Mobile Data Usage (GB/month)
Average data consumed per user per month in Tunisia
$2.8 billion
E-commerce Revenue (USD)
Projected online sales revenue in Tunisia for 2026
Businesses in Tunisia are increasingly focusing on mobile marketing strategies to reach the growing digital audience. The average mobile data usage of 12 GB per month highlights the advanced level of user engagement. As mobile traffic continues to dominate, companies are investing more in targeted mobile advertising to capitalize on the expanding digital economy, fostering local innovation and economic development.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.