78%
Mobile Search Share
Percentage of searches conducted on mobile devices in Tunisia in 2026
USD 420 million
Digital Ad Spend
Total digital advertising expenditure in Tunisia for 2026
68%
Mobile User Penetration
Percentage of Tunisian population using smartphones in 2026
12 GB/month
Average Mobile Data Usage
Average mobile data consumption per user in Tunisia in 2026
USD 1.2 billion
E-commerce Revenue
Total e-commerce revenue generated in Tunisia in 2026
E-commerce is thriving, with revenue reaching USD 1.2 billion, driven by improved internet infrastructure and mobile accessibility. Businesses are prioritizing mobile marketing to reach the expanding user base effectively. As digital adoption accelerates, Tunisia's marketers are leveraging data-driven campaigns to maximize engagement and conversions, aligning with the country's broader economic digital transformation goals.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.