In 2026, Tunisia's Facebook advertising costs remain accessible for local businesses, with CPC averaging around $0.35 and CPM at $4.20. The digital ad spend continues to grow, reaching approximately 120 million TND, reflecting increased digital marketing adoption. The platform's reach has expanded to over 5.2 million users, providing advertisers with a broad audience for targeted campaigns. The average CTR of 1.65% indicates effective engagement levels in the Tunisian market.
As Tunisia's digital economy advances, businesses are investing more in Facebook ads to boost brand awareness and sales. The relatively low advertising costs combined with expanding digital infrastructure enable local companies to compete regionally. Marketers should focus on optimizing ad content to improve CTR further, leveraging targeted strategies to maximize ROI. The evolving landscape presents opportunities for startups and established brands alike to harness social media's power.