Tunisia's digital advertising landscape in 2026 shows a steady increase in click-through rates, reaching an average of 0.45%. Mobile ad spending continues to dominate, accounting for over 62% of total PPC expenditure, reflecting high mobile internet penetration. The overall PPC market has grown significantly, with investments totaling approximately USD 105 million, driven by local businesses expanding their online presence to reach a wider audience.
The impressive volume of ad impressions, exceeding 1.2 billion, indicates robust digital engagement across Tunisia. Marketers are optimizing their campaigns with an average CPC of USD 0.87, balancing cost-effectiveness and reach. As digital adoption accelerates, Tunisia's display advertising is expected to become more targeted and efficient, contributing to sustained economic growth and digital transformation.