1.2 billion USD
Total E-commerce Revenue
Reflects the rising online shopping market in Tunisia
35%
Cross-Border E-commerce Share
Percentage of total e-commerce sales involving international transactions
4.8 million
Number of E-commerce Users
Number of Tunisians shopping online in 2026
85 USD
Average Transaction Value
Average amount spent per online purchase
70%
Mobile Commerce Penetration
Share of e-commerce transactions made via mobile devices
Tunisia's cross-border e-commerce sector is experiencing significant growth, with revenue reaching approximately 1.2 billion USD in 2026. The increasing internet penetration and smartphone usage have propelled online shopping, especially for international products. Foreign retailers are expanding their presence, taking advantage of Tunisia’s strategic location and growing digital infrastructure.
The majority of online shoppers, about 70%, prefer mobile devices for their transactions, indicating a shift towards mobile commerce. With 4.8 million users engaging in online shopping, cross-border transactions now account for over a third of total e-commerce sales. This trend underlines Tunisia's evolving digital economy and the importance of international online retail partnerships.
Frequently Asked Questions
What are the main challenges for cross-border e-commerce in Tunisia?
Key challenges include logistics, customs procedures, limited payment options, and digital literacy gaps.
How is the Tunisian government supporting e-commerce growth?
The government is investing in digital infrastructure, improving payment systems, and promoting e-commerce regulations to foster growth.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.