By 2026, Tonga's social commerce sector is projected to generate USD 12 million in revenue, reflecting increased digital engagement. The platform usage among locals continues to rise, with approximately 45,000 active users, driven by expanding internet access and smartphone adoption. Small businesses are increasingly adopting social commerce, with 65% now active on various platforms to reach customers more effectively.
The average user spends around USD 267 per transaction, indicating a healthy consumer confidence in online purchases. The sector's growth rate of 15% annually shows a dynamic market, supported by improved digital infrastructure and government initiatives promoting e-commerce. This trend is likely to boost Tonga's local economy and small business sustainability in the coming years.