Tonga's social commerce market is projected to reach USD 12 million in 2026, driven by increased smartphone adoption and social media penetration. Fashion remains the dominant category, accounting for nearly half of transactions, reflecting local trends and consumer preferences. The majority of these transactions are conducted via mobile devices, highlighting the importance of mobile-friendly platforms in the island nation's digital economy.
With an average transaction value of USD 85, social commerce continues to grow steadily, supported by around 50,000 active buyers. As digital infrastructure improves, more Tongan consumers are turning to social platforms for shopping, especially in fashion and electronics. This trend suggests a vibrant future for small businesses and entrepreneurs leveraging social media channels for sales growth.