In 2026, Facebook remains the leading social media platform in Tonga, with approximately 180,000 active users, representing a significant portion of the population. The average user spends around 55 minutes monthly on the platform, reflecting high engagement levels. Businesses increasingly leverage Facebook ads, with 65% adopting paid campaigns to reach local audiences, contributing to a robust digital marketing environment.
The total Facebook ad spend in Tonga has reached T$2.5 million, underscoring growing investment in digital advertising. Engagement rates remain strong at 4.2%, indicating effective content strategies. As social media continues to evolve, local brands and entrepreneurs are expected to further capitalize on Facebook’s targeted advertising capabilities to expand their reach and sales.