In 2026, Togo's e-commerce sector continues to grow steadily, with total revenue reaching approximately USD 150 million. The adoption of shopping ads has significantly increased, driven by mobile usage and improved internet access. The average CTR of 4.2% indicates effective engagement, while CPC remains competitive at USD 0.35, encouraging more businesses to invest in digital advertising.
The proliferation of mobile devices has made shopping ads more accessible, accounting for 78% of ad traffic. As more Togolese consumers turn to online shopping, local businesses are expanding their digital presence. The active advertiser base of over 2,300 companies demonstrates a vibrant digital marketing ecosystem, poised for continued growth as internet infrastructure and e-commerce platforms evolve.