In 2026, Togo's average Facebook CPC remains affordable at around $0.25, reflecting the country's evolving digital advertising landscape. With a monthly ad spend of about USD 2.1 million, businesses increasingly leverage Facebook to reach their growing online audiences. The majority of this budget, approximately 65%, is dedicated to Facebook ads, highlighting its dominance in Togo's digital marketing sector.
The number of active Facebook advertisers in Togo has grown to approximately 18,500, indicating rising business engagement in social media marketing. Mobile device usage accounts for 78% of ad reach, emphasizing the importance of mobile-friendly campaigns. This trend suggests continued growth in digital ad investments and the expanding influence of social media advertising in Togo's economy.