By 2026, social commerce in Timor-Leste is expected to generate approximately USD 45 million, reflecting growing digital engagement and e-commerce adoption. The majority of transactions are conducted via mobile devices, emphasizing the importance of mobile-friendly platforms. The active user base is projected to reach 1.2 million, indicating significant market penetration given the country's population and internet access expansion.
Consumers increasingly prefer social platforms like Facebook Shops, which holds about 45% of the market share. The average user spends around USD 37.50 monthly, showing rising confidence in online purchasing. As internet infrastructure improves, social commerce is poised for rapid growth, fostering local businesses and providing new income opportunities across Timor-Leste.