Timor-Leste’s mobile traffic share continues to rise, reaching 78% in 2026, driven by increased smartphone adoption and improved network infrastructure. With over 72% of the population owning smartphones, digital marketers are prioritizing mobile campaigns to reach this expanding user base. The surge in mobile usage reflects a shift towards more accessible and affordable internet services across the country.
Mobile marketing spending has reached USD 45 million, indicating strong investment in digital advertising. Users spend an average of 4.2 minutes per session on mobile platforms, and the click-through rate on mobile ads has improved to 3.5%. These metrics suggest a maturing digital ecosystem where targeted mobile advertising is becoming more effective, presenting new opportunities for businesses in Timor-Leste.