In 2026, Timor-Leste's average Facebook ad cost per click is estimated at $0.35, reflecting a competitive yet affordable digital advertising environment. With a total monthly digital ad spend of around $4.2 million, businesses are increasingly leveraging Facebook for targeted campaigns. The high adoption rate of 78% among local businesses indicates significant reliance on social media marketing to reach consumers effectively.
Mobile advertising dominates in Timor-Leste, accounting for 65% of ad impressions, highlighting the country's mobile-first digital landscape. The average CTR of 1.8% suggests moderate engagement levels, with advertisers focusing on optimizing content for mobile users. As digital literacy continues to grow, these trends are expected to further boost online marketing effectiveness in the country.