In 2026, Thailand's businesses are seeing a significant return on investment from video marketing, with an average ROI of 3.8 times the initial spend. The widespread adoption of video content—used by 78% of companies—demonstrates its critical role in engaging consumers and driving sales. The average annual investment of THB 1.2 million indicates a strong commitment to digital advertising, reflecting the country's digital transformation and rising consumer online activity.
Thai consumers are increasingly engaging with video content, with consumption rising by 45% compared to previous years. This growth translates into higher conversion rates of 4.5% for video campaigns, showcasing their effectiveness in converting viewers into customers. As digital penetration deepens, Thai brands are expected to allocate even more resources to video marketing strategies to maximize their ROI and stay competitive.