Social Commerce Categories in Thailand (2026)

Thailand's social commerce market has experienced significant growth, reaching approximately USD 15.2 billion in 2026. The majority of consumers are engaged in fashion and accessories, reflecting local trends and preferences. The widespread use of smartphones continues to drive mobile-first shopping behaviors, with 87% of users primarily shopping on mobile devices. This shift has prompted sellers to optimize platforms for mobile, enhancing user experience and conversion rates.

With 34 million active social commerce users, Thailand's market remains highly dynamic. Average monthly spending per user has increased to USD 445, indicating strong consumer confidence and increasing disposable income. Small businesses and influencers play a vital role in this ecosystem, leveraging social platforms to reach broader audiences. Market growth is expected to continue as digital adoption deepens, further boosting social commerce revenues and category diversity.