In 2026, Thailand's internet users are spending an average of 45 minutes daily on short-form videos, reflecting a significant shift towards mobile content consumption. With 78% of internet users engaging regularly, brands are investing heavily in video marketing strategies to capture audience attention. TikTok leads the market, making it the primary platform for short-video campaigns, driven by youthful demographics and innovative content trends.
Advertising spend on video marketing has surged to approximately $120 million USD, experiencing a 25% growth rate. This expansion indicates a robust digital economy, with companies leveraging short-form videos for brand awareness and product promotion. As user engagement continues to rise, video marketing will remain a key component of Thailand’s digital advertising landscape, fostering new opportunities for content creators and advertisers alike.