Cross-Border E-commerce Statistics in Thailand (2026)

Thailand’s cross-border e-commerce market continues to grow rapidly, driven by increased internet penetration, improved logistics, and rising consumer confidence. In 2026, the market is projected to reach USD 25 billion, reflecting a compound annual growth rate of approximately 20% since 2023. Mobile commerce dominates, with over three-quarters of transactions completed via smartphones, highlighting the importance of mobile-friendly platforms for retailers.

Consumers in Thailand are increasingly comfortable purchasing international products, with 12 million actively engaging in cross-border shopping. The average order value remains steady at USD 85, indicating consumers’ willingness to spend more on quality and authentic international brands. Major import sources include China, the USA, and Japan, emphasizing regional and global trade links that continue to fuel consumer demand and market expansion.