Thailand's digital advertising landscape in 2026 shows a significant ad blocking rate of 31.4%, reflecting users' concerns over intrusive ads. Despite this, digital ad spend continues to grow, reaching approximately US$2.5 billion, indicating strong investment by brands aiming to reach tech-savvy consumers. Mobile devices dominate ad engagement, accounting for 72% of ad interactions, emphasizing the importance of mobile-optimized campaigns.
The average click-through rate of 1.85% suggests moderate user engagement, with video ads being particularly effective, comprising 68% of total digital ads. Marketers are increasingly leveraging video content to enhance engagement and reduce ad-blocker impact. As digital maturity increases, Thailand's advertising strategies are expected to evolve towards more personalized and less intrusive formats to maximize ROI.