Tanzania's e-commerce sector is experiencing rapid growth, driven by increased mobile device usage and expanding internet access. With a projected revenue of $1.2 billion USD in 2026, the market is becoming more attractive to local and international businesses. Mobile commerce dominates, accounting for 65% of all e-commerce activities, highlighting the importance of mobile-friendly platforms.
The rise in digital payment users to 12 million reflects growing trust and infrastructure for cashless transactions. Online shoppers, totaling 8 million, demonstrate increasing consumer confidence in digital commerce. Overall, internet penetration reaching 46% indicates significant progress in digital inclusion, paving the way for sustained e-commerce expansion in Tanzania.