Taiwan continues to see a dominant mobile traffic share, reaching 78.5% in 2026, driven by widespread smartphone adoption and high-speed internet. The average mobile session duration has increased to 5.2 minutes, indicating deeper engagement with mobile content and ads. Businesses increasingly prioritize mobile marketing, with spend reaching NT$ 54.3 billion, reflecting the sector's rapid growth and digital transformation.
Mobile commerce is thriving, with revenue hitting NT$ 124.5 billion, accounting for a significant portion of retail sales. The high smartphone penetration rate of 92.4% indicates a highly connected population, making mobile channels essential for marketers. As Taiwan continues to innovate in digital advertising, brands are leveraging mobile data for personalized experiences, boosting overall digital economy contributions.