In 2026, Syria's display advertising CTR is projected at 0.45%, indicating gradual engagement growth amid the nation's digital recovery. The increased mobile ad penetration at 68% reflects higher smartphone usage, boosting ad effectiveness. PPC ad spend is estimated at $45 million, driven by local businesses expanding their online presence in a recovering economy.
Digital ad revenue in Syria is expected to reach 3.2 billion SYP, approximately $7.2 million USD, suggesting steady growth in digital marketing investments. The average CPC remains affordable at $0.30, encouraging small and medium enterprises to increase their online advertising efforts. Overall, Syria's digital advertising landscape shows promising signs of maturation in 2026.