7.2%
Average Engagement Rate
Switzerland's short-form videos see an average engagement rate of 7.2% in 2026.
45 seconds
Average Watch Time
Users typically watch 45 seconds of short-form content per session.
TikTok (65%), Instagram Reels (25%), YouTube Shorts (10%)
Popular Platforms
TikTok remains the leading platform for short-form videos in Switzerland.
$120 million USD
Video Ad Spend
Total investment in short-form video advertising increased to $120 million USD.
78%
Brands Using Short-Form Video
78% of Swiss brands incorporate short-form videos into their marketing strategies.
Swiss marketers are increasingly leveraging short-form videos to reach digital-savvy consumers, with engagement rates surpassing global averages. The popularity of TikTok and Instagram Reels continues to grow, reflecting a shift towards dynamic, snackable content that appeals to younger audiences. As ad spend rises, businesses are seeing higher brand awareness and consumer interaction through these platforms.
The trend indicates a sustained investment in short-form video marketing, as Swiss consumers spend more time on these platforms. The shift to mobile-first content consumption is driving brands to create more engaging, creative videos to capture attention within seconds, ensuring their messages resonate effectively in a competitive digital landscape.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.