8.7 million
Total Facebook Users
Number of active Facebook users in Sweden in 2026
€15
Average Monthly Ad Spend per User
Average advertising expenditure per user in Sweden
4.8%
Social Media Engagement Rate
Engagement rate for Facebook content in Sweden
€1.2 billion
Digital Advertising Revenue
Total revenue from Facebook advertising in Sweden
7.9 million
Mobile Facebook Users
Number of users accessing Facebook via mobile devices in Sweden
By 2026, Facebook remains a dominant social media platform in Sweden, with nearly 8.7 million active users. The average monthly ad spend per user has increased to €15, reflecting higher digital marketing investments. Engagement rates are steady at 4.8%, indicating strong user interaction with Facebook content, especially through mobile devices which account for the majority of activity.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.