150 million
Social Commerce Revenue (USD)
Projected social commerce revenue in Sudan for 2026
4.2 million
Number of Social Commerce Users
Estimated active social commerce users in Sudan by 2026
35
Average Spending per User (USD)
Average social commerce expenditure per user in Sudan
62%
Mobile Penetration Rate
Percentage of the population using mobile devices for social commerce
12
Number of Social Commerce Platforms
Major platforms operating in Sudan by 2026
Sudan's social commerce sector is projected to reach approximately $150 million in revenue by 2026, driven by increasing smartphone adoption and internet connectivity improvements. With around 4.2 million active users, the market shows promising growth opportunities, especially among young adults and urban populations. The average spending per user is expected to be around $35, reflecting rising consumer confidence in online shopping and digital payments.
Mobile penetration is a key factor fueling social commerce growth, with over 62% of the population accessing social platforms via smartphones. The presence of 12 major social commerce platforms indicates a competitive landscape, encouraging innovation and better services. As digital literacy improves, more Sudanese consumers are expected to embrace online buying, further expanding the sector's scope and revenue potential.
Frequently Asked Questions
What is the main driver of social commerce growth in Sudan?
The main drivers include increased smartphone usage, expanding internet access, and growing trust in online payment systems among Sudanese consumers.
Which social commerce platforms are most popular in Sudan?
Platforms like Facebook Marketplace, WhatsApp Business, and local e-commerce apps dominate the Sudanese social commerce scene in 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.