65%
Percentage of Sudanese internet users engaging with short-form videos
Reflects growing popularity of video content among Sudan's digital population
42 minutes
Average daily time spent on short-form videos per user
Indicates increasing consumer engagement and content consumption trends
1.2 million
Number of active short-form video content creators in Sudan
Signifies expanding local digital creator economy
$15 million
Average advertising spend on short-form video platforms in Sudan (USD)
Demonstrates rising investment in digital marketing channels
89%
Mobile device penetration rate in Sudan
Supports widespread access to short-form video content via smartphones
Sudan's digital landscape in 2026 shows a significant shift towards short-form video content, with 65% of internet users actively engaging daily. The average user dedicates over 40 minutes each day to viewing videos, reflecting strong consumer interest. The local creator community continues to grow, with over 1.2 million active content creators, fueling diverse and vibrant content production.
Investment in video marketing is on the rise, with brands allocating around $15 million annually to short-form video ads. The high mobile penetration rate of 89% facilitates easy access to content, making short videos a vital part of digital marketing strategies. This trend indicates a mature and expanding digital ecosystem in Sudan, driven by increased smartphone usage and digital literacy.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.