Sudan's e-commerce sector has experienced rapid expansion in 2026, with total revenues reaching approximately USD 1.2 billion. The high ROI of 250% on shopping ads demonstrates the effectiveness of digital campaigns, encouraging more businesses to invest in paid advertising. The proliferation of mobile devices has significantly boosted ad engagement, with 72% of interactions occurring on smartphones, emphasizing mobile-first strategies for advertisers.
The growing number of active advertisers, totaling over 15,000, reflects increased confidence in digital marketing channels. Despite relatively low CPCs averaging USD 0.35, the high engagement rates indicate strong competition and effective targeting. As Sudan continues digital transformation, shopping ads are likely to become even more critical for retail success, driving further growth in online consumer spending.