Sudan's mobile search share is projected to reach 68% in 2026, reflecting increasing reliance on smartphones for online activities. Digital advertising expenditure is expected to hit USD 120 million, driven by rising mobile device use and expanding internet infrastructure. The country's mobile penetration rate will likely be around 62%, indicating a significant portion of the population accessing digital content via smartphones.
E-commerce revenues are anticipated to grow substantially to USD 1.5 billion, showcasing the rapid digital shift in commerce. Social media engagement will remain high, with approximately 20 million active users, making it a vital platform for marketers. These trends highlight Sudan’s evolving digital landscape, offering opportunities for targeted mobile marketing strategies and increased online consumer engagement.