In 2026, Sudan's average CPC on Facebook is estimated at $0.25, reflecting moderate competition in the digital advertising space. The CPM remains competitive at around $1.50, indicating accessible advertising costs for local businesses. With a monthly ad spend reaching approximately $2.1 million, digital marketing is increasingly vital for brands seeking to expand reach in Sudan's growing online market.
Digital ad penetration in Sudan holds at 18%, showcasing the expanding influence of Facebook among internet users. The number of advertisers surpasses 14,000, demonstrating a diversifying advertising ecosystem. As digital literacy improves and internet access broadens, Facebook advertising costs are expected to remain stable, offering opportunities for both local and international brands to target Sudanese consumers effectively.