Video Marketing ROI Statistics in Sri Lanka (2026)

By 2026, Sri Lanka sees a substantial increase in video marketing ROI, with a projected 320% return, driven by rising internet penetration and mobile device usage. Businesses are investing heavily in video content to reach their target audiences across social media and digital platforms, recognizing its effectiveness in brand engagement and conversions. The average Sri Lankan consumes nearly 68 hours of video content annually, reflecting a strong consumer preference for visual media.

Digital ad spending on video in Sri Lanka is expected to reach Rs 45 billion (USD 125 million), supporting the growth of local content creators and advertisers. Social media platforms continue to dominate as primary channels for video marketing, with interactions per post averaging over 4,200. Overall, about 72% of Sri Lankan businesses now utilize video marketing, indicating its critical role in the country’s digital economy expansion.