Programmatic Advertising Statistics in Spain (2026)

Spain's digital advertising landscape in 2026 shows significant growth, with programmatic ad spend reaching €1.2 billion, reflecting increased automation and data-driven marketing. The majority of digital ad budgets are allocated to programmatic channels, accounting for 62%, emphasizing its importance for advertisers targeting Spanish consumers. Mobile advertising continues to dominate, with €720 million spent on mobile PPC campaigns, driven by high smartphone penetration.

Video advertising is gaining momentum, with €350 million invested in programmatic video ads, highlighting the shift towards engaging visual content. Marketers are increasingly leveraging programmatic platforms to optimize ad placements and maximize ROI, especially in sectors like retail and travel. As digital maturity advances, Spanish advertisers are expected to further refine their targeting strategies to improve engagement and conversion rates.