27 million
Facebook Users in Spain
Number of active Facebook users in Spain, representing 58% of the population.
15 minutes
Average Monthly Facebook Engagement
Average time spent per user per day on Facebook in Spain.
€1.8 billion (~$2 billion)
Facebook Ad Spend in Spain
Projected annual advertising expenditure on Facebook in Spain for 2026.
85%
Brands Using Facebook for Marketing
Percentage of Spanish brands utilizing Facebook for social media marketing.
2.3%
Mobile Facebook Ads Click-Through Rate (CTR)
Average CTR for Facebook ads on mobile devices in Spain.
Spanish marketers increasingly rely on Facebook for brand visibility, with ad spend reaching nearly €1.8 billion in 2026. Engagement rates remain high, especially among younger demographics, making Facebook a vital platform for targeted advertising.
Overall social media marketing in Spain is well-established, with most brands integrating Facebook campaigns into their digital strategies. The focus on mobile advertising continues to grow, driven by high smartphone penetration and changing consumer behaviors.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.