In 2026, Spain's digital advertising market continues to grow, with Facebook ads seeing increased investment. The average CPC remains competitive at €0.45, supporting more targeted campaigns. Monthly ad spend is projected at €720 million, reflecting advertisers' confidence in social media marketing's ROI and the platform's expanding user base.
The total Facebook ad revenue in Spain is estimated at €950 million, driven by high engagement levels. With an ad reach of 45 million users and a conversion rate of 4.2%, businesses are effectively reaching their audiences and optimizing campaigns. This growth signifies Spain's strong digital marketing adoption and the increasing importance of targeted PPC strategies.