In 2026, Spain's ad blocking rate has reached 35%, reflecting users' increasing concerns over intrusive advertising and privacy issues. Digital ad spend continues to grow, reaching €8.2 billion, with mobile ad revenue accounting for over half of this figure, emphasizing the shift towards mobile-first advertising strategies. Despite high ad blocking, the digital advertising sector remains robust, driven by innovative formats and targeted campaigns.
The digital landscape in Spain shows a significant boost in e-commerce, growing by 18% in 2026, fueled by effective digital advertising. Marketers are adapting by investing in personalized and non-intrusive ads to engage consumers. The average CTR remains at 0.9%, indicating a steady engagement rate, while advertisers focus on optimizing ad content for better interaction and conversion rates amid rising ad fatigue and privacy preferences.