Social Commerce Statistics in South Sudan (2026)

In 2026, South Sudan's TikTok Shop user base has grown significantly, reaching over 1.2 million active shoppers, reflecting increased digital adoption amid expanding mobile internet access. The social commerce sector generated approximately USD 45 million in revenue, indicating rapid growth in online buying behaviors. Average spending per user suggests a rising confidence in purchasing through social platforms, fueling further platform investments.

The penetration rate of 14% highlights the emerging nature of social commerce in South Sudan, with considerable room for growth as internet infrastructure improves. Influencer marketing remains a key driver, with nearly 3,800 influencer endorsements boosting product visibility and sales. These trends demonstrate the country's expanding e-commerce ecosystem, driven by social media engagement and digital literacy improvements.