USD 45 million
Total Social Commerce Revenue
South Sudan's social commerce revenue in 2026
1.2 million
Number of Active Social Commerce Users
Active social commerce users in South Sudan in 2026
Fashion and Apparel
Most Popular Commerce Category
Leading social commerce category in South Sudan 2026
USD 38
Average Transaction Value
Average value per social commerce transaction
65%
Mobile Commerce Penetration Rate
Percentage of social commerce transactions via mobile devices
South Sudan's social commerce market is rapidly expanding, with an estimated USD 45 million in revenue projected for 2026. The majority of users engage through mobile platforms, reflecting the country's high mobile penetration. Fashion and apparel dominate the categories, driven by young consumers seeking affordable and trendy options online. As digital infrastructure improves, more local businesses are adopting social commerce to reach wider audiences.
The average transaction value remains modest at USD 38, indicating accessible price points for most consumers. With 1.2 million active users, social commerce is becoming a significant part of everyday shopping in South Sudan. The increasing reliance on mobile devices underscores the importance of mobile-friendly platforms to capitalize on this growth and facilitate more seamless transactions.
Frequently Asked Questions
What are the main social commerce categories in South Sudan?
Fashion and apparel, electronics, beauty products, and food delivery are the leading categories projected for 2026.
How is mobile technology influencing social commerce in South Sudan?
Mobile devices are the primary platform for social commerce, accounting for 65% of transactions, enabling wider access and convenience.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.