1.5 hours
Average Daily Video Consumption
South Sudanese adults spend about 1.5 hours daily on short-form videos.
35%
Smartphone Penetration Rate
Approximately 35% of the population owns a smartphone, facilitating video access.
28%
Video Marketing Engagement Rate
Over a quarter of consumers engage with video ads regularly.
45 million videos
Monthly Video Content Creation
South Sudanese users generate around 45 million short videos monthly.
$3.2 million
Digital Advertising Spend in USD
Total digital ad expenditure on video marketing reaches about $3.2 million in 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.