South Sudan's digital advertising landscape has grown significantly by 2026, with increased investment in shopping ads. The average CTR of 2.8% indicates moderate user engagement, driven by rising internet access and mobile device usage. The CPC remains affordable at around ¥350, reflecting the developing market dynamics, while the conversion rate of 4.5% shows improving ad effectiveness as local consumers become more digitally savvy.
Total ad spend has reached approximately ¥45 million, underscoring the expanding e-commerce activities. The majority of ad impressions are now on mobile devices, accounting for 78%, highlighting the importance of mobile-friendly ad strategies. As the digital economy matures, South Sudan’s advertisers are increasingly focusing on targeted PPC campaigns to maximize ROI and stimulate local commerce growth.