Facebook remains the dominant social media platform in South Sudan, with over 3.2 million active users in 2026, reflecting increased mobile connectivity and digital access. The advertising spend of USD 4.8 million indicates a growing recognition of Facebook’s marketing potential among local businesses, driven by targeted campaigns and influencer collaborations. Engagement rates are steadily rising, showing effective content strategies that resonate with South Sudanese audiences.
The high mobile usage rate at 78% underscores the importance of mobile-first marketing in South Sudan. Brands are increasingly leveraging influencer partnerships to expand reach, with over a million users engaged through such campaigns. As digital literacy improves, businesses are expected to allocate even more toward social media advertising, making Facebook an essential tool in South Sudan’s evolving digital economy.