In 2026, Facebook advertising costs in South Sudan remain relatively low, with CPC at $0.25 and CPM at $3.50, making it accessible for small and medium businesses. The digital ad spend is estimated at USD 15 million, reflecting growing digital marketing adoption amid increasing internet penetration. With 4.2 million Facebook users, advertisers have a significant audience reach, particularly as social media becomes a vital marketing channel.
Despite economic challenges, South Sudan's digital advertising scene shows promising growth. The 35% social media penetration indicates expanding online engagement, encouraging more brands to invest in targeted Facebook campaigns. As digital infrastructure improves, advertising costs are expected to stabilize, supporting local businesses' efforts to increase visibility and customer engagement through paid social media strategies.