0.45%
Average CTR for Display Ads
South Sudan's digital ads see modest engagement, with CTRs around 0.45% in 2026.
$15 million
Digital Advertising Spend (USD)
Total digital ad expenditure in South Sudan reaches approximately USD 15 million in 2026.
USD 0.12
Average CPC
Cost per click for display ads remains low at about USD 0.12 in 2026.
68%
Mobile Ad Penetration
Majority of ad impressions are served on mobile devices, accounting for 68% of ad traffic.
52%
Ad Viewability Rate
Just over half of display ads are viewed fully, with a viewability rate of 52%.
South Sudan's digital advertising landscape in 2026 shows steady growth with increasing mobile ad engagement. The average CTR of 0.45% indicates cautious consumer interaction, influenced by low internet penetration and limited digital literacy. Despite modest engagement, ad spend continues to rise as local businesses recognize digital marketing potential amidst infrastructural challenges.
Cost per click remains attractively low at USD 0.12, making digital ads accessible for small and medium enterprises. The high mobile penetration rate of 68% suggests a shift towards mobile-first advertising strategies. Improving viewability rates and targeted campaigns could further enhance ad performance and ROI in the coming years.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.