In 2026, approximately 35% of South Ossetia's population actively uses Facebook, reflecting growing digital engagement. The platform remains a vital channel for businesses aiming to reach local audiences, with around 50,000 monthly active users. Advertising investments have increased, with USD 1.2 million spent annually, indicating strong confidence in social media marketing's effectiveness.
Engagement rates on Facebook continue to be robust at around 4.8%, fostering increased social commerce activities. Local businesses leverage Facebook shops and targeted ads, generating an estimated USD 750,000 in direct sales. This trend underscores Facebook's vital role in South Ossetia's digital economy, boosting brand visibility and consumer interaction across the region.