South Korea's digital landscape in 2026 shows an impressive 94 minutes of daily short-form video consumption, driven by high smartphone penetration and evolving entertainment habits. Nearly 89% of the population actively engages with short-form video apps, reflecting a mature and highly connected society. Content creators contribute significantly to the ecosystem, with over 3.4 million active participants, fueling diverse and innovative marketing strategies.
Advertising revenue from short-form videos has reached approximately ₩1.2 trillion (~$1 billion USD), indicating robust commercial interest and investment in this format. Brands leverage influencer collaborations and targeted ads to reach Korea's tech-savvy consumers. As user engagement remains high, marketers in South Korea are expected to continue prioritizing short-form video platforms for effective digital campaigns in 2026.