Short-Form Video Marketing Statistics in South Africa (2026)

In 2026, South African internet users spend nearly two hours daily on short-form videos, reflecting increased content consumption driven by mobile access and social platforms. Brands are rapidly adopting short-form video ads, with 78% integrating them into their marketing strategies to reach younger audiences effectively. Engagement metrics continue to rise, making short videos a vital component of digital advertising in South Africa.

The growth in mobile video ad spending highlights the sector's expanding economic significance, with a 35% increase year-over-year. Revenue from short-form video advertising has surpassed R1.2 billion, demonstrating its profitability and influence on the local digital economy. As digital maturity deepens, more South African businesses are leveraging this format to boost brand visibility and consumer interaction.