By 2026, mobile traffic dominates South Africa's digital landscape, with 78% of internet activity occurring on mobile devices. The high engagement time reflects the country's reliance on smartphones for daily communication, entertainment, and shopping. Mobile advertising investments continue to grow, reaching R3.2 billion, as brands capitalize on the widespread mobile usage.
E-commerce is predominantly mobile, with 85% of transactions conducted via smartphones, indicating a shift towards mobile-first shopping experiences. The expanding user base of 37 million smartphone users underscores the importance for marketers to optimize content for mobile platforms, ensuring reach and relevance in this dynamic digital environment.