South Africa's e-commerce sector continues its robust growth trajectory, with total revenues reaching an estimated R350 billion in 2026. Mobile commerce dominates this landscape, accounting for 68% of all online transactions, driven by widespread smartphone adoption and improved mobile internet access. The number of online shoppers has surpassed 20 million, indicating a significant shift in consumer shopping habits towards digital platforms.
The average transaction value has increased to R1,750, reflecting higher consumer confidence and increased spending capacity. Digital payment methods, including mobile wallets and online banking, are now used in 75% of transactions, emphasizing the country's move towards a cashless economy and enhanced digital payment infrastructure.