Somalia's digital landscape is rapidly evolving, with video marketing ROI reaching an estimated 45% in 2026. The increase in mobile device usage and internet penetration has significantly boosted video content consumption, making it a vital component of digital marketing strategies. As more Somali businesses leverage video ads, the digital ad spend is expected to hit USD 15 million, reflecting growing confidence in video marketing effectiveness.
This surge in video engagement is driven by improved infrastructure and mobile access, with users spending an average of 3.2 minutes per session. The high mobile engagement (78%) underscores the importance of mobile-optimized video content. As Somalia's digital economy expands, businesses will increasingly rely on engaging video content to connect with their audiences and improve marketing ROI.