Somalia's short-form video ecosystem has grown rapidly by 2026, with over 4.2 million active users engaging daily for an average of 38 minutes. The platforms dominate the digital landscape, with TikTok leading at 45% market share, followed by Instagram Reels and YouTube Shorts. The expanding digital user base has created lucrative opportunities for local businesses and marketers, contributing an estimated USD 18 million in annual revenue.
The rising investment in short-form video advertising reflects Somalia's increasing digital maturity and youth engagement. Businesses across sectors leverage these platforms to reach younger audiences, boost brand awareness, and drive sales. Continued growth is expected as mobile internet access improves and more users adopt short-form video content as their primary entertainment source.