Somalia's digital advertising landscape in 2026 shows steady growth with increasing e-commerce revenues reaching USD 120 million. The average CPC remains affordable at USD 0.35, encouraging small and medium-sized businesses to expand their online presence. Mobile engagement continues to dominate, with 38% of users interacting with shopping ads on smartphones, reflecting the country's mobile-first digital environment.
The rising number of active advertisers—over 8,200—demonstrates growing trust in online shopping ads. The conversion rate of 4.2% indicates improving effectiveness of targeted advertising strategies. As digital infrastructure develops, Somalia's online retail sector is poised for further expansion, driven by increased smartphone penetration and internet accessibility across urban and rural areas.