Somalia's mobile traffic share reaching 78% in 2026 indicates a significant shift towards mobile internet usage, driven by expanding network infrastructure and affordable devices. With over 12 million users, mobile marketing has become a vital channel for brands seeking to reach an increasingly connected population. The growth in smartphone ownership and engagement time underlines the importance of mobile-friendly content and targeted advertising strategies in the Somali market.
The surge in mobile marketing spend to USD 150 million reflects the evolving digital economy and advertisers' recognition of mobile platforms' effectiveness. Somali consumers now spend nearly four hours daily on their devices, presenting lucrative opportunities for marketers. As digital penetration deepens, businesses focusing on mobile-first solutions will likely outperform competitors, further accelerating Somalia's digital transformation and economic development.